No, the color of the fuselage of airliners is not a choice of pleasure dictated by the CEO of the company but has very specific reasons: branding, safety and economy.
Branding: perhaps the most “obvious” of the three reasons. The color of an airplane’s fuselage allows for easy recognition by users/travelers both “on the ground” and in flight and we know that being recognizable today is essential to also being memorable (if we say orange, which airline comes to mind? …Easy!).
Safety: however, we can almost all agree that the dominant color of airlines is always white. This choice is due to better cooling of the vehicle (it is known that white is a color that reflects and absorbs less than dark shades) and above all the choice of white allows to identify more immediately any cracks or dents on the aircraft.
Economy: yes, here too economies come into play. Did you know that white is the color that best resists the wear and tear of time? So think of the accumulated savings that a company can have when time has less of an impact on the paintwork.
Nice to know:
Did you know that from the “factory” the fuselages do not come out painted white, but green? This is in fact the color of the anticorrosive agent that is applied as a covering, the white, comes later!